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Coty Inks Long Term Beauty License Deal with Swarovski

Agreement will develop and distribute a new vision of fragrances with an anticipated launch in 2026.

From left: Jean Holtzmann, chief brands officer prestige, Coty; and Michele Molon, chief commercial officer, Swarovski.

Coty has entered an agreement with Swarovski crystallizing a long-term beauty license with the opportunity to develop, produce and distribute a new vision of fragrances. The first offering under the licensing agreement is anticipated to launch in 2026. The collaboration comes as Coty continues to elevate and diversify its portfolio. “Renowned for its cutting-edge technology and unparalleled artistry, Swarovski has garnered significant recognition among global consumers, making it an ide...

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